Marketing Manager

MyCase

US and Canada Remote only

Full time

Marketing

May 11

Founded in 2010, MyCase’s mission is to help law firms thrive with technology they love. Our products and services simplify law firm operations, giving legal professionals the time to do what they love most — serve their clients. We’re leaders in our industry, offering best-in-class products and services across lead management, payments, case management, reporting, and more. Our portfolio of solutions includes MyCase (Legal Practice Management Software), Soluno (Legal Accounting), CASEpeer (Practice Management for Personal Injury Firms), and Woodpecker (Legal Document Automation).

MyCase has thousands of users and we have only scratched the surface. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential. We’re revolutionizing the way our customers do business.

We want your ideas, your enthusiasm and your passion to help us keep on innovating.

As our Marketing Manager, you will develop and implement B2B marketing strategy and go-to-market campaigns that drive awareness, sales, and expansion of our SaaS solution. You’ll work closely with our stakeholders, product and sales teams to understand priorities and opportunities to further modernize the practice of immigration law.

What You’ll Do

  • Optimize our digital inbound funnel, bridging fun, creative marketing with data driven analysis
  • Manage PPC and paid social campaigns, leveraging A/B tests across digital channels to analyze and improve performance against KPIs
  • Develop a content calendar and strategy that helps drive B2B customer engagement and industry credibility
  • Partner with our creative team and industry experts to develop engaging and fresh content, including ads, case studies, white papers blogs and webinars
  • Make data-driven decisions and be able to use data as an input to growth strategy
  • Manage B2B sponsorship and event opportunities
  • Own tracking & measurement of marketing KPIs
  • Develop and execute product marketing launches and campaigns across marketing channels (e.g. social, paid, email, etc.)

What We’re Looking For

  • 3+ years of growth marketing experience, ideally in B2B SaaS
  • Demonstrated experience developing and implementing B2B strategies that drive engagement across paid and social channels
  • Demonstrated experience with ad platforms (Google Ads, FB Ads, etc.), lead tools, email marketing, CRMs and analytics platforms
  • Strong storyteller — writing, speaking, etc.
  • Startup experience and/or comfort working in a fast-paced, high growth environment
  • Leadership experience (at least one report)
  • Comfort with data analysis and A/B Testing

If your experience is this close to what we’re looking for, please consider applying. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of the MyCase culture. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status

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