Demand Generation Manager

Athennian

Calgary, Alberta, Canada Remote

Full time

Jul 22

We are looking for a data-driven, full-stack Demand Generation Specialist to join our growing marketing team. The Demand Generation Specialist will play a key role in creating and executing a marketing strategy that generates high-quality demand for our product and services.  The ideal candidate is equal parts strategic and operational and has hands-on experience with ideation, planning, launching, analyzing, and optimizing campaigns across multiple channels. 

This position is open to remote work options in the following time zones: ET, CT, MT, and PT.

Responsibilities:

  • Design and manage campaigns across multiple channels, including organic, paid, and earned.
  • Write compelling and straightforward copy to use across our channels.
  • Track and report campaign performance and adjust based on ROI and CAC.
  • Maintain a calendar of all demand gen campaigns and programs. 
  • Work with our content producers, manage a rich content/editorial pipeline that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). 
  • Drive qualified, and quality leads to the pipeline.
  • Launch A/B/n tests to identify what resonates.
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.

Qualifications

  • Bachelor’s degree in marketing or communications; or equivalent work experience.
  • 3-5 years of experience working in small to medium-sized startup marketing teams. 
  • Proficiency in marketing automation and management software to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
  • Proficiency in web analytics software and keyword tools such as Google Analytics, Google Adwords, Facebook Ad Manager, LinkedIn Campaign Manager, etc. Experience with data-driven SEO/SEM analysis and optimization.
  • Experience with content management systems (CMS) such as Webflow or WordPress.
  • Proficiency in email marketing and email campaign management. 
  • Experience with Hubspot’s marketing capabilities such as forms, email, and reporting.
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Bonus skills: HTML/CSS, Adobe Creative Suite.

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Athennian

Cloud-based global legal entity management software.

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