Sr Manager, Integrated Marketing

Casetext

United States Remote only

Full time

Marketing

May 24

The Company

Casetext is a fast-growing legal technology company tackling the $6 billion U.S. legal research market and advancing the cause of justice by empowering all attorneys to provide high-quality, efficient, and affordable representation to their clients. Our award winning research platform helps millions of users access and understand the law every month, and our AI-powered search tools are at the cutting edge of search technology. Casetext is backed by Union Square Ventures, Canvas Ventures, 8VC, Y Combinator and Touchdown Ventures.

The Role

Part project manager, part strategist (but skewing towards the latter), the Senior Manager, Integrated Marketing will orchestrate across marketing disciplines to drive campaigns that make a difference. The ideal candidate will be a key player in establishing the annual marketing calendar, creating fully integrated programs, and working closely with marketing leadership to craft briefs and set targets. You are naturally disposed to think of MQLs/SQLs and conversion rates, and are very comfortable working with Sales teams looking for their next prospect. Ambiguity doesn't bother you and shifting directions you take in stride and with a smile.

As a Senior Manager, Integrated Marketing you will:

  • Work with VP and SVP to set quarterly campaign calendar and targets
  • Build and manage multi-channel campaigns that drive demand generation
  • Develop and ideate fully integrated marketing programs and go-to-market strategies
  • Manage a portfolio of projects and campaigns that includes understanding needed deliverables, timelines and budgets
  • Serves as cross functional project manager on integrated marketing deliverables
  • Create and manage integrated marketing campaigns based on market segments, personas, campaign calendars and insights from prior campaigns and opportunities that identify prospects and drive product subscriptions. This includes the project management, execution, monitoring, refinement of integrated campaigns that use digital channels, retargeting, nurture and drip email campaigns 
  • Write briefs and oversee internal cohorts, colleagues and external agencies that contribute to campaign success
  • Ensure that campaigns adhere to brand guidelines and identity
  • Compile and deliver ongoing measurement and reporting of campaign performance by campaign, marketing channel and the buyer’s journey through email metrics, paid ad analysis, and other campaign measurements. You are not satisfied with leads–quality, high-conversions through the stages of the funnel leading to closed deals is your focus
  • Refine and iterate new campaigns, channels and segmentation using data and feedback from existing and previous campaigns
  • Work with colleagues on messaging, marketing copy, web pages, blogs, as well as ad designs, landing page copy and design, email designs, and more for digital integrated campaigns
  • Work with sales and sales development teams on growth marketing campaigns that provide marketing qualified leads, opportunities and contribute to the sales pipeline
  • Remain aware of marketing trends for integrated campaigns and digital platforms, such as chat bots, pop-ups, ABM platforms, paid digital advertising, paid social advertising, web and more

You have:

  • 5-7 years experience working at fast-paced software companies with a track record of creating and managing marketing campaigns
  • Management skills: You will formulate marketing plans in cooperation with marketing leadership, sales, marketing colleagues and outside groups
  • Communication skills: Excellent communication skills, both spoken and written
  • Project management skills: Budget and program management with an ability to prioritize as needed. Experience with Asana is a plus
  • Data and insight skills: A numbers person who knows how to tell a story. Data management is good. Telling the story hidden in the numbers is better
  • Marketing tools: Experience with Hubspot marketing automation software or equivalent. Skilled building dashboards and data visualization tools

Casetext Benefits

  • Competitive compensation in equity and salary
  • Exciting and meaningful work with an ambitious and passionate team
  • You’ll be a leader at a fast-growing start-up, take on a lot of responsibility, and play a substantial role in the future of the company
  • Medical, dental, and vision insurance is covered for you, and we cover 50% for spouses and dependents
  • 401k plan
  • Professional development budget
  • Flexible, remote-first work culture
  • Generous maternity and paternity leave
  • We’re a close-knit team of smart, driven people who really enjoy working together

Casetext is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.

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