Product Marketing Manager


Full time

New York, NY, USA Remote

Mar 4

This position will serve as the liaison between Marketing, Product and Sales teams within Brightflag developing an in-depth understanding of market requirements and product capabilities and enabling sales. If you've ever felt too salesly to be a product manager, and too product focused to be happy as a salesperson, this is the position for you. As a Product Marketing Manager at Brightflag, you will report directly to the VP of Marketing and work closely. with the Director of Product Marketing. 

What you will do 

  • Being the company’s expert on the competitive landscape and ensuring that Brightflag’s product messaging is consistent across all touchpoints  
  • Managing the product launch cycle and partnering with demand generation and content marketing to bring new features to market  
  • Creating, maintaining and educating the Sales team with key assets, such as pitch decks, demo scripts, proposal templates, and other product content  
  • Developing internal enablement materials that help Sales articulate Brightflag’s, including ideal customer profile and buyer persona guides  
  • Tracking, analyzing, and reporting on the progress against product marketing program goals and ROI, with accountability for attaining goals relating to new customer acquisition, product adoption, and revenue
  • Conducting customer research and competitive research, sharing research findings with internal stakeholders, and using research insights to inform product marketing strategy.

Your typical day might include

  • Researching the competition and updating battle-cards  
  • Listening to customer conversations to understand market requirements  
  • Meeting with the Product team to plan the roll-out of upcoming features  
  • Authoring thought leadership and product-related content  
  • Collaborating with Marketing team members to evolve the website  

What you've already done

  • You have distilled complex and interconnected concepts into simple frameworks that buyers and sellers can use to speak a common language  
  • You can speak about the impact of productivity and artificial intelligence technology on business without falling into the buzzword trap  
  • You’ve demonstrated an ability to enable sales teams (you must be able to provide a reference from a sales leader in order to be considered for this position)

Bonus skills

  • Have worked on a geographically distributed team  
  • Have originated the product marketing function specifically with a SaaS/B2B environment
  • Be knowledgeable about legal tech 

Benefits & perks

At Brightflag, your work makes a real difference, your contribution is seen and your work is valued. We value growth & would love for you to join & later on find new passions here at Brightflag!

  • Competitive salary and equity in a fast-growing start-up
  • Health insurance
  • Reading is important, therefore we offer an outstanding Book Work Scheme benefit   
  • Downtime is important at Brightflag, we offer 20 days holiday
  • 401K Plan Option

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