Vice President Marketing

Alt Legal, Inc.

New York, NY, USA Remote

Full time

Dec 2

Alt Legal is a fast-growing legal tech company. We’ve been recognized in Inc. Magazine, Bloomberg, Above the Law, and others. Our intuitive and automated software helps IP professionals create, manage, and analyze trademarks and patents. Leading law firms and Fortune 100 companies trust our software to help them manage hundreds of thousands of filings daily. We are a customer-centric company that prides itself on its positive customer interactions and its modern and automated software. As a team, we’re a group of multi-talented folks who thrive in collaborative, open, positive environments, and we care about our mission, our customers, and each other.

Job Description

Reporting to the CEO, the VP of Marketing will be responsible for developing and executing our marketing strategy across multiple channels. You will lead the go-to-market efforts to increase brand awareness and drive adoption of Alt Legal’s docketing software as the industry standard. This includes standardizing and preparing copy for email campaigns and sales collateral; managing our content creation and strategy; creating and optimizing search engine marketing and digital media ads campaigns; identifying sponsorship and partnership opportunities; ensuring the success of our participation at in-person and virtual industry events; facilitating sales; creating and analyzing reports to identify which marketing efforts are most successful; and conducting marketing research for future product development. We like to make data-driven decisions when data is available, so we are seeking someone with a knowledge of and passion for data and analysis. As the company’s VP of Marketing, you will manage our head of education and community, a content specialist, an external Wordpress developer, and other external contractors. You should be comfortable implementing and executing initiatives as well as delegating and managing projects. We’re committed to rapid growth and will invest in the marketing team to ensure its success. Our team loves what they do and takes pride in ensuring that our software is the best in the market and that our customers love us. You will have immediate and meaningful impact on our success, and you will have growth and leadership opportunities as we expand our marketing team.


Your specific responsibilities:

  • Lead marketing initiatives and oversee future expansion of marketing organization
  • Coordinate with our VP of Global Sales and CEO to develop and execute our global marketing and growth strategy
  • Create a demand-generation engine using account-based marketing and other data-driven marketing techniques
  • Create a strong brand identity and awareness for Alt Legal as the industry standard for trademark docketing
  • Develop and maintain a consistent voice to be used in all marketing initiatives Position Alt Legal as the leader in relevant, quality content in the trademark space
  • Develop and report weekly and monthly KPIs Develop and execute strategies for product releases and updates
  • Oversee SEO efforts and manage SEM, digital campaigns, and social ads Ensure success at industry conferences, local events, and our customer conference Manage PR strategy in a niche vertical
  • Set social media strategy across LinkedIn, Twitter, Facebook, and Instagram Implement a referral program for 1,000 customers and partners


What we’d like to see in the ideal candidate:

  • 5 years of relevant experience within a B2B SaaS product or demand generation role
  • Experience in legal tech or law firm marketing Startup experience Ability to recognize what they don’t know
  • Knowledge about and passion for metrics and data analysis Familiarity with Hubspot, Salesforce, Wordpress, and other marketing tools
  • Keen attention to detail Strong written and verbal communication skills Ability to manage multiple and sometimes conflicting priorities
  • Good sense of humor


Why Alt Legal

We offer a collaborative and challenging work environment and the opportunity to be part of a growing company. We're a team of intellectually curious individuals who love learning and developing new skills. Our company was founded on the belief that a team with diverse backgrounds and identities will have the greatest range of experiences, the best selection of ideas, and the most inclusive and supportive culture.

We are LGBTQ friendly and encourage all candidates to apply.


How to Apply

If you’re interested, you should submit your application via Breezy (https://alt-legal.breezy.hr/p/f694eafa473d-vice-president-of-marketing).

You should include a resume in PDF and a short statement explaining your specific interest in this role as well as why you'd like to join the Alt Legal team (1 paragraph). If you have any marketing materials (blog posts, articles, sales collateral, etc.) that you’ve authored or created, we’d love to see some samples too.

We will review applications on a rolling basis.

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